Report

The next normal arrives: Trends that will define 2021—and beyond

Examining the impact of Covid-19 on the business world, this report from McKinsey & Company examines the “Next Normal” – the transition from the world of Covid-19, lockdowns and a paradigm shift from the way things used to be done to the new world that will emerge following the conclusion of the pandemic.

2021 will be the year of transition. Barring any unexpected catastrophes, individuals, businesses, and society can start to look forward to shaping their futures rather than just grinding through the present.

In this article, the authors identify some of the trends that will shape the next normal. Then we discuss how they will affect the direction of the global economy, how business will adjust, and how society could be changed forever as a result of the COVID-19 crisis.