Matrix is undertaking a short study into the interface between technology and creativity, following one of the supporting recommendations from the 2016 Digital ICT report that “a report dedicated to the creative digital and content sector in Northern Ireland” should be produced.
There is a growing cluster of businesses in Northern Ireland who are creative and depend heavily on technology – particularly in the following areas:
- Film & TV
- Gaming & animation
- Mobile/Web content
There is also a growing interest in graduates in gaming and related subjects from large banking and financial organisations who are increasingly aware that user experience (UX) and user interface (UI) play a vital role in business growth and customer retention.