Deloitte Media Consumer Survey 2015

//Deloitte Media Consumer Survey 2015
Deloitte Media Consumer Survey 2015 2016-11-02T09:49:14+00:00

Summary

Deloitte Media Consumer Survey 2015 – The signal and the noise

The landscape for the UK media consumer is substantially different to what it was just 5 years ago. The advancement of smartphones, 4G coverage and social media, to name but a few examples, have all proliferated and changed the way we consume media.

TV usage is now based on habits, short form video is becoming a media category in its own right and consumers are turning into social media connoisseurs watching big blockbuster releases on demand and checking the latest news online.

This year marks the ninth annual Deloitte Media Consumer Survey, presenting views on the major trends that are impacting the media landscape and how the UK population ‘consumes’ media and the challenges and trends organisations in the technology, media and telecoms industry face.

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Deloitte